Single video
A tailored concept that I film and edit into a finished vertical video, including one round of feedback.
Ideal if you want to try a first collaboration or need content for a specific product or campaign.
UGC creator · Professional basketball player
UGC for fitness, wellness and beauty brands.
I’m Paulina Hersler. I create high-quality content that captures attention, builds trust and strengthens brands on social media. With a focus on creative storytelling, strong visuals and the audience behind every campaign, I make content that doesn’t just look good but is made to engage and perform.
I’ve made content for brands including
- Arla
- Björn Borg
- Wolt
- Weleda
- Colgate
- Indy Beauty
- Yves Rocher
- iWhite
Selected work
Eight examples across the formats brands commission most. Tap any video to watch it with sound.
Seen something close to what you need?
Discuss a project
About Paulina
I’m a content creator with more than five years of marketing experience and a lifelong interest in photography, storytelling and editing. I create high-quality, engaging content focused on strengthening brands and delivering results.
As a professional basketball player and Swedish national team player, I bring the same discipline, drive and eye for detail to every production. My background in elite sport also gives me real credibility in fitness, health and active lifestyle, and a knack for authentic content that people can relate to.
I combine creativity with an understanding of audiences and social media to create content that captures attention, builds trust and makes brands stand out.
What you can book
Content made for your social channels, organic or for paid campaigns. Every collaboration is tailored to the brand, the goal and the scope.
Creative test batch
Three different creative concepts with alternative hooks and angles, designed to test what captures your audience’s attention and performs best.
Especially suited to brands that actively advertise on social media and want several creative directions to test.
Ongoing content
An ongoing collaboration where I deliver an agreed number of videos each month, based on your needs and your content plan.
For brands that want a steady flow of high-quality content and a creator who gets to know the brand over time.
Add-ons
Product photography, extra hooks and versions, alternative formats and raw footage can be added as needed.
Pricing
Every project is priced individually based on the number of deliverables, the scope of production, the deadline, feedback rounds and usage rights, for example organic content, paid ads, usage period and any exclusivity.
How we work together
Brief & strategy
You share the product, audience, campaign goal and preferred timeline. I get to know the brand, find the right creative direction and come back with a plan and a quote.
Concept & idea
I develop creative concepts, hooks and a script or outline for each video. You approve the direction before production starts.
Production
I handle the whole production, from filming, voice-over and editing to subtitles and on-screen text, adapted to the brand’s visual style and the platform where the content will be used.
Delivery & feedback
You receive finished, high-quality content ready to publish or use in ads. One agreed round of feedback is included to make sure the end result feels exactly right.
Content in Swedish & English I create content in authentic settings such as at home, in the gym, on the basketball court and outdoors, or on location to suit the campaign.
Product photography
Still images for product pages, social and ads, available alone or alongside video.
More work
The full archive, filtered by format.
Let’s create something together
Do you have an upcoming campaign or product launch, or need new content for your social channels? Tell me briefly about your brand, what you want to create and your timeline, and I’ll come back with ideas and a plan tailored to your goals.